Le Pergolette


The pergola, or arbor, is the traditional farming system of Valpolicella and it is 2000 years old. The crown of the plant protects the grapes from the overexposure to the sun, while the height of the trunk protects against possible damages caused by frost and humidity, taking advantage of the daily temperature variation. The use of dark blue and gold colors in different combinations gives labels a very elegant aspect, together with simple geometrical figures which reproduce the special vineyards from which the product line is named.

Client: ITC
With: Civinization

  • Visual Identity
  • Label design
  • Prototypes
  • Final digital drawings