Visual identity.
Exploring a wide range of cultural and industrial fields, having broad visions to develop special projects stands for catch-eye solutions.
hello@paolofontana.design
That time I redesigned the interior of a commercial aircraft. So exciting, like flying for the first time.
Year: 2004
Client: ATR Aircraft with GrisDainese Architetti
Role: Creative research, Style design, Renderings, Mock-up
I developed style and functional design concept aspects for the cabin of the new ATR 72-500 aircraft.
That time I thought about signage for a sportswear company. It felt like being on the race track.
Year: 2006
Client: Dainese
Role: Graphic design
A brutal and delicate approach for the outdoor signage design for Dainese automated warehouse in Vicenza, Italy.
That time I designed the label for a new vermouth bottle and it won for best packaging. Worldwide.
Year: 2022
Client: Spiriti Artigiani
Role: Creative research, Product design, Graphic design
I wanted to go beyond the historical stereotyping typically represented by the noble coats of arms and the exaltation on the label of the awards achieved, proposing a goliardic liveliness given by the graffiti that deface the ancient heralds, to remember that sharing and drinking well in company are a source of fun, complicity and seduction.
That time I helped a start up to rethink the coffee break. A small gesture against waste generation.
Year: 2020
Client: Up-Code
Role: Creative research, Product design, Graphic design
Cicara is a gesture that minimizes our environmental footprint without sacrificing user’s personal style: in addition to being made of 100% recyclable and compostable materials, Cicara helps to gradually eliminate daily waste during the coffee break and expresses a state of mind.
That time I was in charge of the corporate image of an art foundation. A challenge within a challenge.
Year: 2008
Client: Fondazione March per l’arte contemporanea
Role: Graphic design
Project of the visual identity and communication elements during 7 years of activity of the March foundation for contemporary art – Padua, Italy
That time I built an awareness campaign agains water wastage. And I learnt a lot about it.
Year: 2023
Client: Etra
Role: Graphic design
A campaign to raise consciousness about the use of water at a critical time of severe drought in Italy