Visual identity.
Product design.
Environmental graphic.
Since 1997.

Exploring a wide range of cultural and industrial fields, having broad visions to develop special projects stands for catch-eye solutions.

hello@paolofontana.design

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That time I redesigned the interior of a commercial aircraft. So exciting, like flying for the first time.

Year: 2004
Client: ATR Aircraft with GrisDainese Architetti
Role: Creative research, Style design, Renderings, Mock-up

I developed style and functional design concept aspects for the cabin of the new ATR 72-500 aircraft.

That time I thought about signage for a sportswear company. It felt like being on the race track.

Year: 2006
Client: Dainese
Role: Graphic design

A brutal and delicate approach for the outdoor signage design for Dainese automated warehouse in Vicenza, Italy.

That time I designed the label for a new vermouth bottle and it won for best packaging. Worldwide.

Year: 2022
Client: Spiriti Artigiani
Role: Creative research, Product design, Graphic design

I wanted to go beyond the historical stereotyping typically represented by the noble coats of arms and the exaltation on the label of the awards achieved, proposing a goliardic liveliness given by the graffiti that deface the ancient heralds, to remember that sharing and drinking well in company are a source of fun, complicity and seduction.

That time I helped a start up to rethink the coffee break. A small gesture against waste generation.

Year: 2020
Client: Up-Code
Role: Creative research, Product design, Graphic design

Cicara is a gesture that minimizes our environmental footprint without sacrificing user’s personal style: in addition to being made of 100% recyclable and compostable materials, Cicara helps to gradually eliminate daily waste during the coffee break and expresses a state of mind.

That time I was in charge of the corporate image of an art foundation. A challenge within a challenge.

Year: 2008
Client: Fondazione March per l’arte contemporanea
Role: Graphic design

Project of the visual identity and communication elements during 7 years of activity of the March foundation for contemporary art – Padua, Italy

That time I built an awareness campaign agains water wastage. And I learnt a lot about it.

Year: 2023
Client: Etra
Role: Graphic design

A campaign to raise consciousness about the use of water at a critical time of severe drought in Italy

From 2014 I’m product designer for several China based companies, developing concepts, prototypes and production check in different mass market sectors.

I was art director of the Fondazione March per l’arte conteporanea, taking care of the communication materials, exhibitions catalogues, festivals and workshops documentation, from 2007 to 2013.

From 2005 to 2014 I was creative director at Signaletic Studio, developing integrated communication projects – including branding, exhibitions, way finding – for Italian and international clients.

The experiences in the academic field include teaching in graphic design at some Italian universities and private institutions.

After graduating at the High School of Art, I attended the Industrial Design degree at the Faculty of Architecture in Venice, Italy. Born in 1976 in Padua/Italy.

Full works list here.